Conversion Rate Optimisation & Search Engine Optimisation.
From conversion rate optimisation (CRO) to search engine optimisation (SEO), our belief is that a website is the most critical touchpoint of a business in the digital world. We work with our clients to identify and improve their websites. Our team manages over 20+ websites across various platforms, including Shopify, Wix, WordPress, and Webflow.
Aspire Hub
The private after-school tutoring market is extremely competitive in Singapore. The search and purchase habits of parents & students are also fragmented, with each school level, and subject each taking a share of the search space. The website needed to serve organic search needs, as well as provide a clean and easy website flow for users to find the relevant information for them.
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Result: Increased website conversion rates by 2x within a month of launch. Maintained conversion rates throughout efforts to scale on ad traffic, ensuring a higher return on ad spends.
Role:
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Website Page Structure
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Web Design
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Coding
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Wireframing
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UX/UI
Monster Day Tours
In a highly competitive space, MDT pivoted towards the local market during the COVID-19 years. This required their website to compete organically and offer a strong conversion flow. ROMI developed the website structure to fit the search habits through comprehensive SEO research and matching the consumer's habits to the business offerings.
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Result: Over 2x increase in Organic traffic within 6 to 9 months.
Role:
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SEO Research
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Keyword Strategy
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Website Pages Structure
Carrie K.
The purchase cycle for consumers in the luxury jewellery space, specifically for bridal jewellery is a very long journey. The Carrie K website must cater to the research phase, but also include multiple call-to-actions to funnel users along the journey and eventually convert them. The flow must also synergise with a paid advertising strategy.
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Result: Improved page conversion on key pages for both paid and organic traffic channels.
Role:​
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Web Design
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Development
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Conversion Rate Optimisation
