Quick fact: if you have an ecommerce store, you should be doing SEO on it.
The benefits of ecommerce SEO range from filling your conversion funnel to getting you more online visibility.
Fortunately, doing SEO in ecommerce isn’t that complicated: it’s much like doing SEO for most other websites.
Here, we’ll go over our top SEO tips for ecommerce sites, to get you started!
Make the website easy to use
Yes, this ties into SEO. You see, UX is absolutely a ranking factor - and for good reason, as Google’s constant drive is towards being more helpful to users.
Hence, you need to do the same and make your store as user-friendly and seamless to navigate as possible.
This is one of our easier ecommerce SEO tips because you have so many great ecommerce sites to take inspiration from.
Check out sites like Amazon, for instance, which let you find and filter products with just a few clicks.
Don’t just stop there, of course. You have to make the whole experience a smooth one.
Simplify checkout too, for instance, and clean up the interface to make sure there are no confusing elements.
Work on page load speed (also a ranking factor), mobile-friendliness (yet another ranking factor!), and page hierarchies.
Ensure ads don’t interfere with users’ experiences and make CTA (call to action) buttons easy to see.
To get more ideas for how to work on this, you can try doing a survey too on your visitors. Ask for suggestions or feedback on exit by offering them online feedback forms.
You can also try using session recording utilities for the same purpose.
Make it secure
Let’s start by saying this: Google considers site security a ranking factor.
What’s more, people are becoming increasingly sensitive to the risks of shopping online.
So, why not kill two birds with one stone? Convert your site to HTTPS, which is the more secure version of HTTP.
It’s fairly easy and it barely costs a thing, yet it can boost both your SEO and people’s perceptions of your site’s credibility.
Craft pages to serve your target customers’ needs
This shouldn’t be that complicated, but a lot of people still seem to get it wrong.
Among other things, if you’re crafting a page on your store for a particular product, ask yourself what people visiting that page need aside from the ability to purchase that product.
They may need info like product specs and details like warranty terms. They may need more photos of the product, to help them make up their minds. They may even need customer reviews for that product.
As much as possible, offer these things to your readers. Do it in a way that presents the solution to their problem as straightforwardly as possible and that focuses on helping them instead of securing the sale straightaway.
The idea here is that if you fill the need, anyway, the conversion is more likely to follow.
Keep this in mind too when choosing things like the keywords for the copy. Use the keywords that tap into your target visitor’s needs.
Do some link building, both internally and externally
Internal and external link-building are both good for your SEO.
The former is easy enough, as you simply need to make sure that links to your other pages are found where it makes sense to have them or help the visitor.
As for the latter, it’s not that complicated either. You can start by looking for other web pages that mention your brand or business but don’t link to it - just ask them for a link.
You can also try directories and similar pages that list resources.
Building links this way helps Google better understand your page. It also gives it an indication of how authoritative your page is.
As such, the more good links you have, the better!
Use schema markup to clarify page intent to both search engines and users
Don’t know what schema markup is?
It’s basically an HTML tag that carries added info about the content to be found on a webpage. You can use schema markups for ecommerce websites to improve their SEO.
Among other things, these markups are great for grabbing space for rich snippets on Google. Rich snippets show up in search results as quick answers to common questions or searches for information.
There are a lot of different schemas you can use, but for ecommerce websites, the most popular are undoubtedly the product and review schema.
Some websites also use the product availability schema.
At the very least, it’s recommended to use the first two. Both enable things like product ad displays in search results themselves, and that can tip the balance your way when a Google user is trying to determine which site to click on.
Want more help growing your ecommerce site with SEO?
As you can see, there are many ways to use SEO to give your ecommerce site a boost.
But this is still only scratching the surface. There are so many other SEO ecommerce techniques that can further assist you with your online business.
To get an idea of what we mean or just get professional advice on how to go about this, reach out to us!
We’ve devised many successful strategies for other ecommerce shop owners to take their businesses to the next level and can do the same for you.
All you need to do is schedule a consultation and we can talk with no obligations, so you can figure out what you need to do next.
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