Email marketing is a powerful and important tool for businesses. In today's rapidly evolving business landscape, its effectiveness remains constant.
Whether you're a business owner striving for growth or a marketing professional looking to amplify your brand's impact, mastering the art of email marketing is essential.
Want to learn how to market through email? Let’s explore some simple and effective email marketing strategies to help you unleash the full potential of your digital communication efforts.
Craft compelling subjects
Research shows that 33% of email recipients open emails because of catchy subject lines. That makes sense – they’re the equivalents of titles for articles.
So, give your subject lines careful thought and craft something that is informative, interesting and click-worthy. At the same time, you want to be concise: the best titles get the idea across very quickly, and shorter subject lines tend to be more effective!
Use power words, urgency, or curiosity to entice recipients to open your emails. Try to think about what might be most intriguing to your target reader.
For example, if you have an email about a promo at a store, make sure you state the discount or promo being given in the subject line. That’s the best way to hook readers into opening your full email.
Optimise your email content
This is one of those email marketing tips that should really be common sense, yet a lot of people miss out on! What you want to do is create engaging content that’s valuable to your subscribers – that means tweaking it in every way possible to achieve the best result.
Think about what your subscribers want or find interesting. Discounts? Exclusives? Expert advice?
Think about what they’d consider attention-grabbing. Images? Videos? GIFs?
All of this counts as content optimisation since you’re improving your content with the target reader in mind. Make your emails both useful and attractive for maximum engagement!
Personalise your emails
When people ask us how to improve email marketing campaigns, this is one of the first things we say. It’s so important to tailor your email content to each recipient by using their name, among other things.
Why? Because people expect and prefer the personal touch nowadays from service providers. They want to be acknowledged as individuals. They want customisation.
So, baking personalisation into your email marketing can do a lot to win them over. It can also help you connect with prospects better since it means you can do things like segment audiences and tailor emails to each segment’s interests.
If a section of your audience is most interested in one of your services, for instance, send emails to them that are tweaked so that the content focuses on that service above all others.
Send your emails at appropriate times
Determining when to send emails is important but often overlooked. Sending them at the right time of day can make all the difference!
Consider local schedules and try experimenting with different send times to identify when your audience is most likely to engage with your emails. If you have an international audience, consider factors such as time zones and the nature of your target audience's routines.
You’ll have to do research on your demographics to see what works best for your audience. In several US-focused studies, though, it seemed as though the best day to send emails was Thursday around 10AM, based on open rates.
Leverage social proof
Here's another way you can show your audience that you're an expert in your industry. Social proof is one of the easiest (and most underused) strategies for building more successful email marketing campaigns.
Basically, it just means including customer testimonials, reviews, or social media mentions in your emails to build trust and credibility. Social proof can influence subscribers' purchasing decisions and increase brand loyalty – and best of all, it’s easy to do!
Create automated workflows
Set up triggered emails that are automatically sent based on specific actions or events. You’ll be glad you did when you see what it can do!
For example, let’s say you know your subscribers’ birthdays. You can actually set a trigger where they get a celebratory email on their birthday – possibly even one inviting them to use a special discount or promo for the occasion.
Some companies also use milestones in the customer journey as triggers. Once a customer has spent a year as a loyal patron, for instance, they’ll send a personalised email as thanks.
This is another great way to connect with your subscribers in a timely and meaningful way.
Implement a clear call to action (CTA)
CTAs are critical in marketing. They encourage users to take a specific desired action, guiding them to the next stage of your funnel.
If you’re wondering what your CTA button should say, here’s a great rule of thumb: make your button copy complete this sentence: I want to _______.
It could be learn more, shop now, contact us now, etc. You get the idea!
Monitor and analyse email performance
You should track key metrics like open rates, click-through rates, and conversions to assess the effectiveness of your email campaigns. Without this data, you’re blind as to performance… which means you won’t know what’s working and what’s not!
So, collect data and use it to refine your strategies and optimise future email marketing efforts. You may even want to A/B test different versions of an email talking about the same thing, just to see which one gets you more click-through rates, for example!
Get started with these email marketing hacks
The email marketing hacks above should help! But if you think you need a bit more guidance setting up or executing your email marketing strategy, don’t worry – we might be able to help you.
We can work together to elevate your digital presence and drive business success with the right marketing strategies. We’ve handled many email marketing campaigns and can do the same for you!
Just contact us and we can talk about what your business may require to reach the next level. We’ll be happy to help!
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