What is user-generated content and why is it important?
If you’ve been in the marketing scene, then you’ve very likely heard of the term UGC or user-generated content. The reason it’s one of...
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ROMI
Mar 14 min read
Measuring ROI in Influencer Marketing: Metrics that Matter
Influencer marketing is one of the biggest trends in SEO today, and for good reason. A poll from influencer marketplace Tomoson has...
ROMI
Feb 14 min read
YouTube ads aren't just for big companies: Here's how you can use video ads to amplify your marketing funnel
By now you must've heard of YouTube ads – and why shouldn’t you? With them generating $22.31 billion last year, YouTube ads are worth a...
ROMI
Jan 155 min read
5 Things to Consider When Planning Your Facebook Ad Campaign Structure
So you’re getting ready to set up Facebook ads. There are so many things to worry about, from the creatives to the audience parameters....
ROMI
Jun 14, 20234 min read
Top Advertising Trends to Look Out For in 2023
As we look at 2023, we see that the world of advertising is evolving rapidly, driven by advances in technology and the changes in...
ROMI
May 15, 20236 min read
Strategies and Differences in B2B vs B2C Marketing
Ever heard of B2B and B2C? You should if you’re a marketer trying to reach your target audience more effectively! B2B...
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