As a business owner or marketing professional, it's important to understand the customer journey and how to effectively market your...

Every marketing campaign needs a strategy. The problem for most beginners is that they don’t know how to start building a strategy or...

So your consumers have converted. Congratulations! It’s not the end of the road for your marketing, though. Following conversion, you...

Stage 4 of the Marketing Flow is about converting your traffic. Conversion simply refers to your target taking the action you want them...

Stage 3 of the Marketing Flow is when you nurture your traffic or your leads. That’s just another way of saying you build relationships...

If you read our overview of the stages of the marketing flow, you know that the first step of every campaign is where you start to drive...