With 1 in 3 consumers using social media to discover new products and brands, having a social media presence is vital for businesses...

SEO and SEM are two terms you should know if you want to learn about digital marketing. It’s all too easy to mistake one for the other,...

As a business owner or marketing professional, it's important to understand the customer journey and how to effectively market your...

Online reputation management is among the most important things any business owner can learn. But what is online reputation management?...

SMART goals are critical for anyone about to embark on a marketing campaign for the first time. That’s because they provide direction for...

A marketing campaign can be difficult to pull off if you don’t have project management. This is because project management organises the...