If you're a business owner with reasonable exposure to the latest trends in marketing, you've probably heard of SEO by now. That's...

As we enter 2021, we see businesses continuing to struggle with a shaky global economy. It may seem foolhardy for business owners to...

So your consumers have converted. Congratulations! It’s not the end of the road for your marketing, though. Following conversion, you...

Stage 4 of the Marketing Flow is about converting your traffic. Conversion simply refers to your target taking the action you want them...

Stage 3 of the Marketing Flow is when you nurture your traffic or your leads. That’s just another way of saying you build relationships...

If you read our overview of the stages of the marketing flow, you know that the first step of every campaign is where you start to drive...