Every marketing campaign needs a strategy. The problem for most beginners is that they don’t know how to start building a strategy or...

Have you ever heard of the digital marketing trifecta? It refers to the three types of media involved in online marketing: paid, owned,...

What is SEM? SEM is search engine marketing. This is the process of promoting your website by making it more visible in search engine...

Today, Google Ads is considered one of the most powerful platforms for paid advertising. That’s because it gives you access to users of...

As early as January of this year, it was predicted that brands would spend as much as $15 billion on influencer marketing. That gives you...

Instagram might have started out as a social networking service, but things have changed. Twelve years since its founding, it’s turned...