GA4 is a boon for digital marketers in so many ways. This powerful tool lets you dig into tonnes of data to guide your decisions. Today,...

Are you wondering what you can do next to optimise your website? There are so many possibilities! But today, we’ll go over one of the...

WhatsApp is the most-used messaging platform in our country. It even beats Facebook on many datasets for the most-used social networks in...

If you were an advertiser or marketer in 2020, you probably know about Google’s cookieless decision then. The company announced that it...

There are a lot of blogs today. It’s hard to give an exact number, but with estimates sitting in the 600 million range, you get the idea...

Most will agree now that digital advertising is practically a must for a business today. So why are so many business owners still putting...