Blog & Downloadable Content
Quality content can play a role across the entire marketing funnel for brands. While blog pieces are primarily used to target specific keywords across the spectrum of consumer intent, it is also a representation of the value a business brings to its consumers.
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Content offers play a critical role in industries with more complex consumer journeys. By identifying areas where businesses can add educational value to their target audience and creating high-quality content offers, it can kickstart a fruitful engaging relationship with their potential/existing customers.
Monster Day Tours
Travellers/tourists engage in a huge amount of online research throughout their decision-making cycle. From deciding on a destination to identifying activities to do, there are a ton of valuable content available for consumption.
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We worked with the brand to provide high-quality travel guides to benefit its target audience. By pairing the content with a proper SEM/Social retargeting campaign, it has consistently driven a critical part of the marketing funnel.
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View travel guides here.
Role:
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Creative Direction
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Copywriting
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Design
Hatchery
The parenting journey is extremely difficult. As parents have limited time once they embark on their journey, Hatchery decided to curate and offer useful tips and information to its target audience through blog pieces. Blog pieces drive a sizeable percentage of organic traffic to the site.
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Read more here.
Role:
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Copywriting
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Design
The Rug Maker
The home decor journey is a highly personal one. The Rug Makers focuses on value-adding to its target audience through short-form blog content on their ID and decor decisions.
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Intensive keyword research and structuring are done to ensure that the content drives quality and relevant organic traffic.
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Read more here.
Role:
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Copywriting
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Design
