Guide for SMEs: How much ROAS should I expect from my digital advertising spends?
It’s probably no surprise that the digital marketing budget for SMEs varies from that of large corporations. Small-to-medium enterprises...
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ROMI
Nov 15 min read
Guide for SMEs: How much should you invest in your digital advertising every month?
Digital advertising is pretty much a must for Small-to-Medium Enterprises or SMEs. With so many customers moving to the Web for product...
ROMI
Oct 155 min read
Using the GA4 Attribution Path to understand your digital channels
GA4 is a boon for digital marketers in so many ways. This powerful tool lets you dig into tonnes of data to guide your decisions. Today,...
ROMI
Oct 15 min read
A guide to running an internal link audit to improve SEO
Are you wondering what you can do next to optimise your website? There are so many possibilities! But today, we’ll go over one of the...
ROMI
Sep 255 min read
7 useful website metrics to look at for driving growth on Google Analytics 4
Every marketer or business owner should know the best website metrics to track for growth. These benchmarks are crucial in assessing your...
ROMI
Sep 24 min read
How to Use WhatsApp Business in Your Marketing Strategy
WhatsApp is the most-used messaging platform in our country. It even beats Facebook on many datasets for the most-used social networks in...
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